Working with content got easier: we added a function to copy lifetime as a content property. All season promotions will stop playing right after the fixed date — no Happy Valentine’s Day messages on February the 15th for sure!
We have optimized the mixing process between all types of advertising campaigns - now you can apply more flexible settings for transitions between them. Navigating the templates has become much easier - we have provided previews and more "speaking" names. Questions regarding working on the platform can be addressed to the support service immediately. Plus, Displayforce Player for Tizen OS has become much more functional and efficient.
Now, let's give it a deep dive.
More revenues, fewer expenses: Owners of the Samsung Smart Signage Platforms can now monetize their screens more efficiently than ever.
We finalized Displayforce.ai player to seamlessly run on Samsung screens supporting Tizen OS. Professional ad management is available both in DooH and pDooH (programmatic Digital-out-of-Home).
When speaking about DooH advertising monetization, you can use Direct Sales with a dynamic, loop-based model (although the buying process and reporting are automated). Being the largest part of the advertisement space, such ads are based on direct media buys and fixed agreements with advertisers. You can sell ad space using both traditional or newest models:
- Calendar campaigns (fixed advertisement blocks of predetermined periods) — purchasing a timeslot within an ad loop. Despite this model being classical, typically there is a lot of advertising space left unsold.
- Private Programmatic purchased in different pricing models:
- CPT (cost per thousand) - payment for every thousand impressions;
- CPM (cost per mille) — or potential coverage (depending on the reachable audience) - payment for every thousand possible contacts with an ad (Opportunity to See);
- vCPM (cost per mille viewed) — cost per thousand viewed impressions, or in other words, payment for guaranteed contact with the audience.
Using Private programmatic allows filling up the advertisement space and, consequently, increasing your revenues. Because of the complete automatization of the media buying process, publishers and advertisers save time on maintaining direct relationships.
In practice, however, some of the ad space remains unsold. To sell out the rest of the traffic (unsold spots in loops or the audience) you may want to join the pDooH network by connecting to the Selfservice DSP (you can connect with your brand or use the third-party DSP mediation).
Nota bene: all of the listed models can be included in the media plan and applied to each device simultaneously, yet the calendar campaigns will be in priority (see the priority of advertising models in the picture below).
Now the screen owners do not need any special equipment such as media players or panels or consoles to have full access to all advertisement capabilities. Displayforce Player allows broadcasting your own marketing content along with commercials (by direct sales and auction-based programmatic).
Also available in the new Displayforce.ai Player:
- Using data from external systems in XML format in advertising campaigns,
- Tracking impressions and views, getting campaign analytics;
- Forming campaign media plan with a location list;
- Reporting and proof of performance;
- Device logging and network health check;
- Managing devices remotely.
Such functionality was not available for Samsung Tizen before — non of the software vendors provided a full-fledged solution at this level. The smart combination of all possible types of advertisement campaigns takes screen monetization efficiency to the max.
Content properties copying & different ad campaigns seamless switching.
Now setting up time-bound content in the ad campaign gets easier and takes just a few clicks. Why need that? Let’s assume you want to launch several promos limited by time — for example, discounts for special goods of a specific category. And by no means these ads should be alive after some fixed date. We call this content property content lifetime, and it would not be a problem to set content lifetime manually for one or two campaigns, but what if you have dozens of campaigns? In this case, it would be very handy simply to copy the lifetime of one campaign and paste it to the rest. And you can do it now easily and fast - the feature saves you 3x time!
The new version of Displayforce CMS and Designer has improved the switching between different content types. Let’s say you need to combine commercial advertisement with your own content (both service information and your own promotions). Now your own content will start playing exactly where it left off, just like watching a movie on TV.
New templates library
We updated the templates library to make it more convenient! The templates have now brighter visualization and reflect what business needs they solve. You can immediately run them on your device, without editing components. The updated visualization supports a video preview of the template on hover so that the use case for the template is clearer and more obvious.
In addition, we have improved the campaign preview - now the printed text is displayed in the preview area, where it can be edited. The names of the templates have become more "speaking" - it has become much easier to choose the right template for your business category. For example, if you want to increase sales of the product of the month, choose the “bestseller” template. There are also templates that allow you to compare two positions or provide a demonstration of a product catalog.
If you are among the users of Displayforce.ai — follow the link to see the updates first: