Interactive product demonstrations
By
DISPL
Brand zones can use digital signage to provide interactive product demonstrations that customers can engage with in-store. This can improve the customer experience by providing a more interactive demonstration of products, and increase the likelihood of making a purchase.
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Pain points:
- Limited control over product visibility: Brands may not have control over where their products are placed within the store or how they are displayed, which can impact their visibility and sales.
- Limited ability to gather customer data: Brands may not have access to customer data collected by the retail chain, which can make it difficult to gain insights into customer preferences and behavior.
- Limited control over the competition: Brands may have limited control over the competition within the retail chain, which can make it difficult to differentiate their products.
Value Propositions:
- Interactive product demonstrations can increase sales by up to 30% by providing customers with a hands-on experience with the products.
- Brands can gain access to customer data through digital signage, which can help them better understand customer preferences and behavior.
- Brands can control the in-store experience for customers through digital signage, which can increase customer satisfaction and loyalty.
- Brands can align their promotions and discounts with their overall strategy and goals through digital signage, which can increase sales.
- Brands can differentiate their products by using digital signage to create a unique in-store experience and build brand loyalty.
- Brands can have more control over their competition by using digital signage to showcase their products in a unique and engaging way.
