Digital Signage for Media Owners: Revolutionizing Out-of-Home Advertising

Ad sales automation platform

A personal platform with a user-friendly interface has access to the entire network of digital screens. You can view and manage the load on any screen, the effectiveness of campaigns, and the total number of devices and partners. The convenient navigation system lets you quickly find the desired screen by location or a unique tag.

Audience-Based Targeting

One of the game-changing features of smart digital signage solutions is the ability to target specific audiences. Media owners can offer advertisers audience targeting to deliver content based on demographic data, location, behavioral patterns, or time. It ensures the right message is delivered to the right people at the right time. Targeting maximizes the return on investment, allows the launch of several advertising campaigns for different audiences, and tests various marketing hypotheses to increase efficiency.

Audience data monetization 

Digital signage allows media owners to create highly effective campaigns based on data. With AI-powered audience analytics, media owners can gather valuable data about the audience demographics, engagement, and emotions and sell this data to customers. This data can then be used to further optimize campaigns by adjusting the audience of advertising campaigns, time, location, or even content. Media owners can contribute to the success of advertising campaigns and show customers who their real audience is.

Various Pricing Models

Digital signage lets media owners choose pricing models that suit their business needs. Whether it's a guaranteed ads from date to date with a fixed price, cost-per-1000 Ad Plays (Adplays), cost-per-thousand-impressions (CPM), or cost-per-one targeted contact (CPV) model, media owners can select the pricing structure that aligns with their goals and objectives. This flexibility ensures that media owners can maximize their revenue while providing value to their clients.

Self-Service Ad Sales Portal (SSP/DSP)

Media owners can utilize a self-service ad sales portal to streamline the ad sales process. This portal allows brands and agencies to browse available ad spaces easily, select their desired locations and duration, and upload their creatives. By automating the ad sales process, media owners can save time and resources, allowing them to focus on other aspects of their business. Additionally, the self-service portal empowers brands and agencies to have greater control over their advertising campaigns, resulting in a more collaborative and efficient process.

Data-Driven Campaigns

Digital signage can be linked to databases with current prices, photos, reviews, and product names. Therefore, any changes in the database will be automatically reflected in the advertising message. For example, if a discount appears on a specific product, new information will appear on the screen. Automation saves time and ensures the loyalty of customers who receive up-to-date information.

Conclusion

Digital signage has transformed how media owners, agencies, and brands approach out-of-home advertising. With its ability to deliver data-driven campaigns, audience-based targeting, and flexible pricing models, digital signage offers unprecedented opportunities for media owners to maximize their revenue and deliver highly effective advertising campaigns. 

DISPL already works with media owners in 29 countries and on 40 thousand screens. We cooperate with partners such as Bluebell Digital, Mubashir, and EASTIDEA. You can learn more about DISPL solution, compare it with professional market players by eight main parameters and get an expert consultation via the link: https://displ.com/industries/media-owners.